Welcome to RadioAdCenter.com!
Let’s get one thing straight: We’re not here to help you “Get your name out there.” If you have a business or non-profit, and you need leads, customers, or people to show up to your event, we are committed to helping you get the job done. Most of the time, it boils down to one thing: Exceeding your return-on-investment goals so you make more money.
Warning: Radio is not for the faint-hearted. It usually takes an investment of time and money that will make you uncomfortable and want to quit BEFORE you become successful. Almost all successful advertisers wanted to give up before their campaign became profitable. So if you don’t have the vision and courage to invest in a future you cannot yet see, now is the time to shut down your computer andgo back to life on the sidelines. But if you want to look deeper into the world of radio, give us a call or Contact us, and we will give you a rough estimate of what it will cost (time and money) to achieve your goals.
By advertising in an environment like Talk Radio, you are surrounded by personalities that people know and trust. Talk Radio hosts usually have a loyal following that listen closely to their opinions on everything from politics to family, even purchases. This opens the door to Radio Endorsement Opportunities. Even if you do not have a host endorsing your business, the credibility of the hosts and station is often imputed into your business, simply because you are affiliated with them. Want to learn more about the benefits of Talk Radio Advertising? Contact us
Our focus is on two specific Los Angeles radio stations: KFI AM 640 More Stimulating Talk Radio and Progressive Talk AM 1150.
Some of the most compelling talk personalities in Southern California live on KFI AM 640: Bill Handel, Rush Limbaugh, Dr. Laura, and John & Ken, to name a few. KFI is the 800-pound gorilla in the world of Talk Radio. Over 1.5 million adults actively listen each week in Southern California. KFI has been bestowed the honor of Major Market News Talk "Station of the Year" and Bill Handel has won the prestigious Marconi Award for "News Talk Personality of the Year." KFI AM 640 is the leading "audience response radio" station in America, consistently delivering listeners with discretionary income to hundreds of long-term satisfied clients. The KFI mindset is activism-oriented and is frequently at the center of controversy, which translates into great ratings and programming that demands a listener's full attention. If you have a compelling message on KFI, this intense atmosphere will only enhance its salience. Contact us if you think KFI might be right for you.
KTLK carries many of the same benefits as KFI. Like KFI, there is a blend of local and syndicated programming and endorsement opportunities are available on both stations. The audience is also passionate, actively listening and activism-oriented. One difference is that while KFI is primarily conservative, the personalities on KTLK are mostly liberal. This station is the only outwardly liberal news talk format in Los Angeles. It fills a void that has been needed in this market for a long time and makes a great vehicle to deliver an ad message. The station started from scratch in early '05 and is showing slow and steady growth. If you have a smaller budget, KTLK is a tremendous value for your dollar. KTLK may be a great fit for your campaign. Contact us if KTLK is of interest to you!
How can I get Bill Handel, Dr. Laura, John and Ken, Stephanie Miller, or others to become spokespeople for my business?
Every advertiser has to answer the same question: How will I get this audience to trust what I am saying? To win them over, you must introduce yourself and win them slowly over time, or have an offer that is so compelling it sets you apart from anyone in your industry. Having a personality endorsement has been a popular path to success. A fitting analogy would be that instead of showing up at the party and awkwardly trying to make friends, the host actually takes you around, introducing you to everyone and telling them how great you are. Simply put: Audience trusts host. Host trusts business. Audience trusts business. It is this transfer of trust that can make all the difference. Would a personality be right for your business? Contact us and find out.
Can I afford Radio Advertising? It depends. Your business is unique. So are your goals. So is your budget. Some new advertisers start spending $2,000 per week and others start at $10,000 per week. We try to help people advertise effectively no matter what their budget. As in anything else, you ultimately get what you pay for. Contact us for estimate.
